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Our process

Brand Identity

  • During discovery, we get close to your business, your audience, and your competitive landscape to define a brand direction. This happens through a focused questionnaire and a working strategy session where we align on positioning, personality, and what your brand needs to stand for as you grow.

    Week 1

  • After discovery, we translate what we defined into a visual direction. We create 2 focused moodboards that explore distinct creative paths, grounded in your brand personality, audience, competitive context, and the long term look and feel you want to own.

    Week 2

  • During design, we bring the work to life in relevant contexts like web, print, social, and product touchpoints so you can see how it actually shows up in the world. We refine the work together until it feels right and meets the standard your brand needs to grow with confidence.

    Week 3

  • Once everything is approved, we hand over all final, editable files included in the scope along with a brand guide. It gives your team the direction they need to apply the brand consistently and confidently going forward.

    Week 4

Design System

  • During discovery we start by gathering context through a design system questionnaire, a UI and design assessment, and a competitive audit to understand what’s working, what’s not, and where the system needs to go.

    Week 1

  • After discovery we then define the system’s direction and structure, then build the core foundations including typography, color, iconography, spacing, elevation, radii, and layout rules so everything works together as a cohesive whole.

    Week 2

  • We then build the system itself, defining tokens, variables, and component variants, setting up accessibility, and documenting how everything should be used so the system is easy to adopt and scale.

    Week 3

  • We refine the system through feedback and adjustments, then deliver clear usage documentation and a walkthrough so your team can confidently adopt, use, and maintain the system.

    Week 4

Your brand and product should feel like the same company.

Whether you're building from scratch or systematizing what you already have, we'll make sure your brand and product speak the same language.

COMPLETE PACKAGE

BUILD IT

Brand Identity +
Design System

Starting from scratch. Everything you need to establish your brand and scale it through your product.

INVESTMENT

$9,000-$10,000

TIMELINE

8 weeks

Start a project

  • BRAND IDENTITY

    • Logo suite

    • Typography system

    • Color palette selection

    • Brand asset library

    • Verbal identity & messaging

    • Brand guidelines 1-pager

    • Brand guidelines document (30-40 page)

    • Industry standard files

    • File usage guide 1-pager

    DESIGN SYSTEM

    • Brand-ready component library, 37 components

    • Tokens, variables, variants, light & dark mode

    • Branded typography system

    • Branded color system

    • Custom iconography

    • Sizing, elevation, radii

    • Spacing, grids & layouts

    • White label theming*

    • WCAG 2.1.AA accessibility

    • Usage documentation

    • Industry standard files

    • Handoff & walk through

    Add-ons: White label theming +$1,000 · Additional components $400/each

    • Brand-ready component library, 37 components

    • Tokens, variables, variants, light & dark mode

    • Branded typography system

    • Branded color system

    • Custom iconography

    • Sizing, elevation, radii

    • Spacing, grids & layouts

    • White label theming*

    • WCAG 2.1.AA accessibility

    • Usage documentation

    • Industry standard files

    • Handoff & walk through

MOST POPULAR

REFINE IT

Brand Audit +
Design System

You have a brand. We'll tighten it, align it, and build a design system on top of it.

INVESTMENT

$7,500–$8,500

TIMELINE

6 weeks

Start a project

  • BRAND AUDIT & REFINEMENT

    • Brand audit & inconsistency review

    • Typography & color refinement

    • Logo usage recommendations

    • Verbal identity alignment

    • Brand guidelines 1-pager

    • Brand guidelines document (30-40 page)

    • File usage guide 1-pager

    DESIGN SYSTEM

    • Brand-ready component library, 37 components

    • Tokens, variables, variants, light & dark mode

    • Branded typography system

    • Branded color system

    • Custom iconography

    • Sizing, elevation, radii

    • Spacing, grids & layouts

    • White label theming*

    • WCAG 2.1.AA accessibility

    • Usage documentation

    • Industry standard files

    • Handoff & walk through

    Add-ons: White label theming +$1,000 · Additional components $400/eac

Just need one piece?

STANDALONE

Brand Identity

A complete brand built from the ground up and ready to hand off to any team or system.

INVESTMENT

$5,000

TIMELINE

4 weeks

Start a project

  • BRAND IDENTITY

    • Logo suite

    • Typography system

    • Color palette selection

    • Brand asset library

    • Verbal identity & messaging

    • Brand guidelines 1-pager

    • Brand guidelines document (30-40 page)

    • Industry standard files

    • File usage guide 1-pager

STANDALONE

Design System

A fully branded, scalable design system built on top of your existing brand foundation.

INVESTMENT

$5,000

TIMELINE

4 weeks

Start a project

  • DESIGN SYSTEM

    • 37-component brand-ready library

    • Tokens, variables, variants

    • Light & dark mode

    • Branded typography & color system

    • Custom iconography

    • Sizing, elevation, radii

    • Spacing, grids & layouts

    • WCAG 2.1 AA accessibility

    • Usage documentation

    • Handoff & walkthrough

    Add-ons: White label theming +$1,000 · Additional components $400/each

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