BRAND IDENTITY AND DESIGN SYSTEMS - FOR FOUNDERS & STARTUPS
Your brand and
product, finally
speaking the
same language.
We help founders and early-stage teams align brand identity and design systems so every touchpoint builds recognition, trust, and retention.
20–30%
Less build time with a
proper design system
33%
Higher revenue growth
from consistent branding
Your brand speaks before you do.
Make sure it says the right thing.
Two services.
One unified system.
WHAT WE DO
Brand Identity
A complete brand foundation with logo, typography, color, and guidelines built to show up consistently across every customer touchpoint and grow with confidence.
Branded Design Systems
A 37-component library and token system that bridges your brand and product, so your team ships faster and stays aligned as you scale with light/dark mode built in.
Logo Suite
Logo Suite
Typography
Color System
Brand Guidelines
Verbal Identity
37 Components
Tokens & Variables
Light & Dark Mode
WCAG 2.1 AA
Docs & Handoff
HOW IT WORKS
A focused process for each service.
01
Discovery & Research
A discovery questionnaire and strategy session to align on positioning, personality, and brand direction.
02
Strategy & Direction
Two focused moodboards grounded in brand personality, audience, and competitive context.
03
Creation & Refinement
Work comes to life in real contexts — web, print, social, product — refined together.
04
Finalization & Delivery
All final editable files plus a comprehensive brand guide for consistent, confident use.
PRICING AND PACKAGES
Your brand, at every stage
Whether you're just getting started or ready to scale, there's a package built for where you are right now.
Grow
You have the beginnings of a brand. Now give it staying power with the guidelines, structure, and consistency to scale.
STARTING FROM
$5,000
4 weeks from kickoff
-
Brand audit & refinement (if applicable)
-
Full logo suite
-
Typography & color system
-
Voice & tone
-
Patterns & texture assets
-
Brand guidelines (30-40 pages)
SELECTED WORK
What it looks like
in the wild.
Brand Identity & Design System
Calm Current
A wellness brand and design system focused on steadiness and emotional regulation with calming cues translated into a clear product experience.
Brand Identity & Design System
Umbrel
A brand identity and product design system for a modern insurance platform, built to support agents and clients with consistency.
Brand Identity & Design System
Vetra Systems
Brand identity and design system for modern veterinary care software supporting clinical workflows with clarity and a humane experience.
Brand Identity & Design System
Hearth & Ledger
A financial brand and design system built to support complex advisory workflows with consistency from marketing through product.
WHY KRUSE STUDIO
"You work one-on-one with a senior designer from strategy through final delivery with no account managers, no handoffs."
Most agencies hand you off to juniors after the first call. We're intentionally small so Kira, our founder, stays on your project from the first discovery session to the final file delivery.
Intentionally Small
One-on-one with a senior designer throughout. No handoffs to juniors, ever.
Strategic Partnership
We partner closely with founders and small teams, staying aligned throughout.
Systems-First
Brand decisions made with structure, scalability, and real-world use in mind.
Outcome Driven
Work that drives real outcomes, improves usability, and helps teams move forward.
Founder & Lead Designer
Kira S.
A senior product designer with 5+ years spanning design systems, product experience, and brand identity. Kira partners directly with clients from strategy through execution.